This session will explore it means to work across differences and establish a collective voice through strategic communication.

About this Event

This workshop is for young leaders (ages 18-29) with youth-serving programs based in Toronto (or the surrounding area's) and our trusteed group leads.

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Do you have programming that you now need to revamp and re-calibrate because of COVID19?

Are you interested in learning new tips, tricks, and activities for creative digital outreach?

Are you looking to see how you can use your community as an anchor in strategic branding?

Are you unclear how to amplify your collective voice?

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Join us on Saturday, July 25th, 2020 at 12:00pm as we deep dive in Strategic communications hosted by Sheila Sampath.

In this 90 minute workshop, participants will talk about the basics of strategic communication as it relates specifically to anti-oppressive, justice-seeking work. We will share processes that build community through creative collaboration, and workshop messaging in ways that meet our audiences where they’re at, finding and sharing our collective voices.

What skills/tools participants will leave with:

1. Writing a self-initiated creative brief

2. Evaluating messaging against the objectives of the brief

3. Understanding audiences and allies in strategic ways to better target our communications materials

4. Building hierarchy (visual and written) around your communications outreach

The Trustee Hub will continue to provide training's to support you in building a strong foundation for your work to have maximum impact during this Pandemic and beyond.

LIMITED SPACES, REGISTER EARLY

*Note: Priority will be given to SSCH Trusteed groups and other Youth grassroots group leads. If there are more spaces, others will be invited.

EVENT INFORMATION:

Event and Registration Info:

• Registration for this session will close Friday, July 24, 2020 by 3pm EST
• Bring Paper and pencil on standby for an activity

Facilitator Bio

Sheila Sampath (she/they) is an artist, activist designer, and educator living and working in Toronto. She is the Principal and Creative director at The Public, a community-centred design studio founded on principles of social justice and anti-oppression, the Editorial and Art Director of Shameless magazine, a national feminist magazine for teen girls and trans youth and a Professor in the Digital Communications Program at Humber College. In 2020, she was named a YWCA Toronto Woman of Distinction, for her work in transforming the lives of women and girls through the arts.

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